Description

How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas–or anything else–this book is for you. Bettger reveals his personal experiences and explains the principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable–and more valuable to your company–when you apply Bettgers keen insights on: The power of enthusiasm How to conquer fear The key word for turning a skeptical client into an enthusiastic buyer The quickest way to win confidence Seven golden rules for closing a sale.